Ratings & Measurements
Buntin Out-of-Home Media is proud to have joined the Outdoor Advertising Association of America (OAAA) and the Traffic Audit Bureau (TAB) as a pioneer partner in the implementation of new ratings metrics for out-of-home. Coupled with our seat on the TAB Board of Directors, our role in this exciting initiative will place us at the forefront of the industry’s new ratings platform. With the introduction of this data into the market, our approach integrates these metrics into our GeoTrak® system to further align cost, inventory, audience behavior, and client locations with results measurement. Currently, our insights and planning teams are performing test analysis on the new ratings data to aid its fine-tuning prior to market wide introduction.