Market Intelligence
Understanding where your customers live, work, shop and how they travel is the first step in making intelligent outdoor advertising decisions. Buntin Out-of-Home Media uses PRIZM data for geo-demographic segmentation based on psychographics to identify those outdoor locations with the highest concentration of potential customers. Combining this information with the market intelligence data captured in GeoTrak®, Buntin Out-of-Home Media locates the best outdoor positioning within a given market and ensures knowledgeable buying decisions for clients.
GeoTrak's® market summary report offers our directional outdoor advertisers an overview of each store’s billboard program and includes a snapshot of market conditions, competitive environment and billboard coverage. Additionally, billboard contracts, rates, photos, production schedules and maintenance issues are also highlighted. Working RFPs, pending renewals, proposals and overall market and outdoor coverage goals are noted.