Buntin Out-of-Home Media is leading the

reinvention

of outdoor as a consumer engaging medium.

 
Predictive
Audience Targeting

Traffic Volume • Trip Routing
Audience Segmentation • Purchase Behavior
Real-Time Ratings & Audience Delivery
Path-to-Purchase Validation • ROI

Integration

of Out-of-Home cost, reach, frequency,

efficiency & emerging mobile data with

broadcast and other media planning.

THIS REINVENTION HAS ATTRACTED

NATIONAL BRANDS

WHO HAVE MADE US THE FASTEST GROWING

OUT-OF-HOME MEDIA MANAGEMENT

COMPANY IN AMERICA

IT STARTS WITH OUR PROPRIETARY

GEOTRAK® MEDIA MANAGEMENT SYSTEM

10

YEARS


For over a decade, GeoTrak® has

been the leading out-of-home

platform - planning and

managing over $500 million in

out-of-home programs.

OUT-OF-HOME

Planning and Buying

At the Speed of Broadcast


WHAT USED TO TAKE DAYS

geoTrack

DELIVERS IN MINUTES

Plus, with capabilities that include

contracting, production management,

Real-Time posting feeds,

proof-of-performance reporting

and more, GeoTrak®

provides clients tools that,

Until Now,

were unavailable in the industry.

An Overview:

Buntin out-of-home media

UNIQUE APPROACH

THAT SAVES CLIENTS MONEY

While we’re happy to negotiate with national

Out-Of-Home vendor sales offices – we’re

probably more likely to buy through their

localized plant and sales office locations – which

Actually Control Inventory

And Offer The Most

Advantageous Rates.

Further, our commitment to local market knowledge is demonstrated in our own field market force that logs over 500,000 miles a year - collecting market intelligence, screening inventory, cataloging and grading boards. In fact, over 400,000 boards within GeoTrak® have been personally evaluated by this team.

COMPREHENSIVE SERVICES

THAT NO OTHER OOH MEDIA

MANAGEMENT COMPANY CAN MATCH

Recognition At The Highest Level

For Out-Of-Home Planning And Campaigns

Delivering Results

Case Studies

RE-IGNITING OOH

Franchisees controlling 6,500+ U.S. store locations demanded a solution to OOH strategy, management, execution problems with national agency.

Buntin OOH named OOH AOR to restore faith in OOH, rebuild local market relationships, maximize local market options, better integrate with national media and promotional planning.

HIGHLIGHTS & RESULTS

Immediately began exceeding all goals for strategy, planning, CPM levels, on-time postings, added value.

Reduced OOH program production expenses by 50%.

Lowered overall OOH costs by 22%.

Grew OOH participation in five years from 25 to 80+ DMAs.

In 2013 placed 355 flights across 83 DMAs.

BREAKTHROUGH EXECUTION

Outback chain was launching a new in-restaurant cooking platform across its more than 800 North American locations.

Buntin OOH was asked to develop a campaign to drive awareness and excitement.

HIGHLIGHTS & RESULTS

Smoking billboards in Outback’s top DMAs became the core element to an integrated launch plan including TV and social media.

Buntin OOH worked with special effects experts to deploy the most realistic and effective smoking simulation ever used in OOH.

Campaign generated news coverage in 100+ DMAs with a paid media value of over $650,000.

INTERACTIVE OOH

Though not considered as an element of a new shoe line launch, Buntin OOH asked Croc’s CMO for the opportunity to develop an out-of-home strategy.

Unique approach would engage directly with consumers, drive interest, attract PR and media interest.

HIGHLIGHTS & RESULTS

Collaborated with leading digital media companies to develop interactive digital OOH environments.

Incorporated product search, sharable information (email, social media).

Tokyo, Madrid, New York, Milan, Los Angeles were key markets considered for this digital OOH experience strategy.

IMMEDIATE ROI

Signature promotion launches typically supported by network and spot television, with local market radio layered n.

Over time, concerns emerged that radio was not supporting launch-level traffic for entire promotional windows.

HIGHLIGHTS & RESULTS

The chain replaced radio with out-of-home.

Poster and bulletin units were placed in 33 top-performing markets, supporting 211 restaurant locations.

Flight covered four weeks.

The close-to-store proximity placements produced a 72% return on investment.

In The News


The Right Hand Read Blog


Candid insights into the realities and opportunities

facing the $6.9 billion out-of-home industry and

the brands that use it.

Contact Us


If you're seeking a partner who can help you better
understand how out-of-home can successfully drive
your business objectives, it would be a pleasure to
connect with you.



Howard Greiner
President and COO
hgreiner@buntingroup.com
Buntin Out-of-Home Media
716 Division Street
Nashville, TN 37203
Phone: 615-244-5720